Hot Wheels Video Racers bring “High-Tech” to 1:64 scale cars in 2011
Sure, I’m I diecast collector – but I also have an extreme love for all things related to tech and gadgets. I still have yet to make it out to Las Vegas for the Consumer Electronics Show (someday, someday!!), but if I had this year I would have witnessed what could quite possibly be a nice combination of both my interests. That combination comes in the form of what will be called the “Hot Wheels Video Racer.”
Each 1:64 scale car features a built in miniature POV (point-of-view) camera in the front AND a tiny LCD screen on the bottom that can be used to instantly view your recorded footage without needing to connect the car to another display device. A simple button push on top of the car starts and stops the record at will. Mattel has also created an easy to use software editing program geared towards kids that will allow you to transfer the video footage off the car onto a computer where it can be edited and customized with music. An additional feature that makes this product even cooler is the included protective case for the car. The case allows the car to be used outside (attached to a bike or skateboard, etc) for an even better video capture experience.
Each Hot Wheel’s Video Racer will retail for $59.99 USD and will be hitting store shelves this fall. Check out the video below from the Mattel booth at CES 2011.