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The Hot Wheels Demon started life as the “Little Coffin,” a famous 1960’s show rod built by Dave Stuckey of Wichita, Kansas. Dave worked at the famous custom shop Star Kustoms, owned by Darryl Starbird. The Little Coffin went through a few transformations, and in 1962 the Monogram Model Company purchased the car for use as a promotional vehicle where it was scaled for the popular plastic model craze that was sweeping the states.

Mattel later acquired the Monogram scaling prints in 1969 and crafted the Demon. It was finally released in 1970 and came in 12 spectra-flame colors. It also included a black roof, blue tinted front glass, a black interior and a chrome engine with dual carbs sitting atop a supercharger.

This casting was only produced in Hong Kong. There is a single variation of the Demon with a white interior that is very rare. Collectors will find the Demon tough to find in C6 or better condition, making a good set of rainbow Demons a difficult task to accomplish.

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