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Earlier this year, Ford launched an innovative promotional program to build buzz about their new Ford Fiesta. The campaign is called The Ford Fiesta Movement and gave 100 lucky “agents” the opportunity to get behind the wheel of their own Fiesta for 6 months. During that time, they have been blogging, tweeting and life streaming their experiences as part of their daily life with the car. In addition, the agents are given monthly “missions” that they must complete as part of the campaign.

As it turns out, one of those missions was to visit the Hot Wheels Design Center at the Mattel Headquarters in El Segundo, California. The lucky agent who won the “golden ticket” and got to complete that mission was aspiring indy filmmaker and dancer, Beto “Mooncricket” Lopez. As a Hot Wheels collector himself, this mission was certainly a dream come true!

Here is the first episode from his trip to the Design Center. I’m sure you’ll agree that Beto got to experience what collectors like you and I only dream of!

Be sure to visit the Fiesta Movement web site to see what Beto and the rest of the agents have been up to as part of the campaign.

[via youtube.com]

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