DCX Expo - March 20-21 2010

Jada Announces New “Battle Machines” line

Jada Toys Battle MachinesIts been a while (unfortunately) since I’ve posted anything about Jada. However, on a recent swing by their official website I was pleasantly surprised to see the announcement of a new line called “Battle Machines.” The first wave will consist of 12 1/64 scale cars made from 6 brand new castings (two unique designs per casting). In addition, five of those six castings are licensed vehicles.

Jada says “Big guns, big engines, massive body armor and crazy styling make this collection unique.”, and I have to agree. The images posted so far give off a “Mad Max Meets The Fast and the Furious” feel. I have to give props to Jada for this pretty slick new direction that will hopefully attract both collectors and a younger audience.

Jada’s Battle Machines should be hitting brick and mortar retailers in the next few weeks. Until then, here are some images which are also available from jadatoys.com as downloadable wallpaper for your computer desktop.

Click any image to see the larger version
Jada Battle MachinesJada Battle MachinesJada Battle Machines

Jada Battle MachinesJada Battle MachinesJada Battle Machines

[via jadaclub.com]

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2 Responses to “ Jada Announces New “Battle Machines” line ”

  1. Congrats to @jadaclub on the release of their new Battle Machines line that should be hitting stores this month – http://tr.im/o21X

    This comment was originally posted on Twitter

  2. I like the orange 69 camaro!

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