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Word on the street is Mattel is in the planning phases of making a Hot Wheels feature film for the big screen! Until now, Hot Wheels fans have been used to action-packed animated features on DVD. Early speculation points to the movie being somewhere between Mad Max and The Fast and the Furious, but tamed down to a suit a kid-friendly audience.

This is a an interesting move for Mattel and I’m sure that they hope to follow in the successful footsteps of Hasbro when it comes to adapting brands to the silver screen. Their Transformers movie franchise will see a sequel this summer and the GI Joe feature film will be hitting soon as well. Mattel would be foolish to not try and expand the Hot Wheels brand (and more) in the same direction.

Barry Waldo, Vice President of entertainment and marketing for Mattel, said:

“There’s a huge scope of what you can do. It’s a billion-dollar brand for us. We want to continue making it relevant for kids. We won’t have the cars talk. That would be off brand position for us. It won’t be another ‘Knight Rider,’ I promise that. We always start out not wanting to make a long toy commercial. We want to make a credible story that will make people go to the theater.”

I’m definitely interested in seeing where they take this project. For the most part, I think they’ll see some decent success as long as the cars don’t talk and they do a better job than the most recent Speed Racer film.

What are your thoughts..?

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