Hot Wheels Designer’s Challenge Series
As part of the 40th Anniversary of Hot Wheels, Mattel is pulling out all the stops and creating a new seven car series called Designer’s Challenge. What makes this series special? Well for starters, Mattel asked major automakers to come up with the designs for the castings. Thats something they’ve never done before. Six car companies submitted designs that were judged on by Hot Wheels Executives as well editors of several popular car and men’s magazines.
The final seven cars will never be made into real 1:1 scale vehicles however, the 1/64th scale toys did need to be able to make it all the way around a classic Hot Wheels track loop! Here is a sample of three in the package from the series.
Thanks to Greg from WWW.DIEHARD-DIECAST.COM for sending in the photos! Be sure to keep your eye open for these at your favorite brick and mortar or online retailer as they are starting to appear now!
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[...] Noah Joseph wrote an interesting post today onHere’s a quick excerptAs part of the 40th Anniversary of Hot Wheels, Mattel is pulling out all the stops and creating a new seven car series called Designer’s Challenge. What makes this series special? Well for starters, Mattel asked major automakers to come … [...]
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