Interesting quote from Maisto management…

“We had a very good year internationally, and we see that continuing for 2007. But our category is not exactly on the upswing. So we have moved beyond die-cast into other areas of vehicle play, such as R/C, juvenile die-cast, etc, as well as moving out of the vehicle aisle with other products such as our Drama Queens BabyBoos and Cinnicats.”
—Rick Berman, director of marketing, licensing and design, Maisto, Fontana, Calif.

Looks like the increasing costs of materials is making it hard to pay the bills as a diecast-only company. First Chub City from Jada, and now this. We’ve seen the Drama Queens, but BabyBoos and Cinnicats? What could these be?

[via playthings.com]