Excite.com’s Money and Investing section has posted an article called “Hot Wheels(R) Rolls out New ‘07 Models” that highlights all the new series being released this year. One interesting part of the commentary states:

“In addition to the two new segments, there are some modifications for the 2007 Hot Wheels(R) basic car line. Always popular with collectors, the scarce Treasure Hunt series of cars will be produced in greater numbers, making them easier to find for kids and the casual consumer. Joining the mix will be a new series of “super” Treasure Hunt cars, produced in smaller quantities than the regular Treasure Hunt cars.

“We found that we’d made the series so popular with our collectors that kids rarely had a chance of finding a Treasure Hunt car on the shelf,” explained Walker. “By increasing production on the regular Treasure Hunt models, and introducing the new ’super’ Treasure Hunt cars, we are serving both audiences.”

In diecastAUDIO’s opinion, this is certainly an interesting perspective - but a TH is a TH. Now there will that many more cars for the “hoarders” to keep out of the hands of children and honest collectors.

Thoughts anyone..?

[via joesdiecastshack.com] [full article: excite.com]